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New branding for QPRC

Queanbeyan-Palerang Regional Council is presenting a concept brand for the new organisation to the community for comment.

A consultation process was conducted by branding experts Coordinate in December 2016 with representatives of community groups from across the Local Government Area, staff and members of the Local Representation Committee, which includes four former councillors from each of the two councils.

The take away from the consultation process was that the community is passionate about where they live. ‘One heart, many parts’ reflected the region and the diversity of the individual towns and regions that form the greater whole. It was important to both Council and Coordinate that a master brand was designed to reflect the region while allowing for each town or region to be individually represented.

“It was clear from the very first workshop that each region is very unique and each community is passionate and proud of where they live and/or work,” Coordinate Director, Jamie Wilson said.

“The development of this concept brand has been a great challenge but one we have really enjoyed. What stood out to me during the community workshops was the passion that people living in this region have for their area and the high level of community spirit within those areas.

“Our creative team looked at a number of concepts for the brand, however we settled on designing a ‘brand mosaic’ of the Local Government Area’s boundary. Together with the main brand, we have proposed a sub brand layer for individual towns and communities. We are still working with Council on how that may be implemented, however we see that as integral to ensuring the branding is adopted across the community.”

Council will be seeking comments on the draft brand between 10 March and 7 April before a report will be presented to Council for adoption. Comments can be made via - http://yourvoice.qprc.nsw.gov.au/qprc-branding

“I have been very impressed with what has been put forward by Coordinate and would like to thank those community members, staff and Local Representation Committee members who participated in the workshops,” Council Administrator, Mr Tim Overall said. “Following the merger, Council implemented an interim brand, and in line with directions from the NSW Department of Premier and Cabinet, we have moved towards finalising our brand.

“The branding exercise has been funded via the NSW Government’s $5m merger fund which was designed to assist with tasks such as this. The interim branding has been installed on some infrastructure, however we expect that it will be a very minor cost to replace this with the new branding, when adopted.”